About me.
Skill Set
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marketing strategy
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content strategy
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project management
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copywriting and ad design
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digital advertising
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social media marketing
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creative workstream leadership
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Google AdWords
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Drupal and CMS systems
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keyword/SEO tools
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committee leadership
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enterprise social media (Brandwatch; SalesForce)
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audio engineering (Logic)
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Adobe Photoshop and Illustrator
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feature journalism, blogging, and press releases
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video production (as a Writer, Director, Producer, and 2nd Assistant Director)
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prompt engineering for generative AI ideating and planning
Hi, I'm a higher ed marketing leader, creative project manager, and marketing strategist, with experience creating value across an array of mediums that include digital ad campaigns, commercial video, and interactive physical advertising. I oversee marketing operations for organizations ranging from small businesses to a nationally-recognized college.
Whether creating the right messaging mix to reach the right audience on the right platform at the right time, or helping clients bring creative to life, I thrive at telling stories in impactful ways to drive action.
I get excited working on vastly different projects that range from songwriting to content strategy, and I enjoy employing my skills to advance the missions of reputable organizations. Chief among those organizations is Rochester Institute of Technology where I serve as Director, Marketing & Communications for the Golisano College of Computing and ESL Global Cybersecurity Institute -- Go Tigers!
I received my BA in English from SUNY Geneseo, and in 2019 completed my MS in Professional Studies (Marketing and Project Management), along with an Advanced Certificate in Project Management from RIT. You can explore my work throughout this site. If you need help on a creative project, reach out!