Case Study: Mary Lupien for City Council
Campaign video I produced and directed for social media campaign. My GOTV targeted social campaign garnered a 8.9% CTR.
When Mary Lupien, a city school teacher, asked me to run communications for her city council campaign I was shocked, given I had zero experience and was armed only with the knowledge that another teacher thought we should work together. But she trusted me. And in the end, through a trial by fire -- and a pinball bounce through every possible campaign role -- we shocked the political establishment winning a 5-person City Council race with nearly 60% of the vote total. Some highlights:
-$40,000 raised (3rd-most by an independent campaign in the city's history).
-100+ volunteers organized to knock on more than 20,000 doors.
-2,000 signatures to gain ballot access (double the figure required by law)
Learn more at marylupien.com.
Mailer/Palm Card: I organized the design, copywriting and printing of more than 10,000 palm cards sent to Democratic voters throughout the city, and strategized targeted outreach by neighborhood for walk lists/GOTV, mailings, and social media campaigns.
